TAKE BRIEF FROM
The agency prepares the creative brief after an initial meeting with the client. The brief provides necessary information to get started on the job. In other words, the brief is an ad targeted to the team with the call-to-action being to come up with an idea.
CREATIVE TEAM BEGINS
WORKING ON THE IDEAS
The team of writers, art directors and marketing strategists brainstorms ideas, research, analyse and find a solution to the problem client faces in terms of reaching out to target audience
FROM AN IDEA
TO THE FINAL SOLUTION
The idea is then carved out by the design and development team as per directions given. The team carves out the perfect creative in the form of the perfect marketing solution.
DESIGNING THE FUTURE
As per the response generated, the creative team crafts the future course of action for the client focusing on the use of communication and design to take it to the next level.